Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Project Qaafi is the intention behind it.
Not just building products. Building a point of view.
And that matters, especially now. Because creatives today have access to more inspiration than ever before. Yet developing taste remains one of the hardest things to do.
Taste cannot be copied. It cannot be downloaded. It is built slowly. Through observation, choices, references, experiences, and the courage to trust what resonates with you.
What Aahan reminds us is that every decision contributes to a larger point of view. The product. The design. The language. The story. Together, they become a reflection of taste.
And that's why this conversation matters. Because creatives need to hear from people who are actively building with intention. People who understand that what you choose to leave out can be just as important as what you choose to include.
And that's why this feels like the kind of conversation that belongs with Aahan Chatterjee, at Project Qaafi.
- orange chowk.
We built this because creatives need a room like this.If Project Qaafi believes that too, let's figure out what doing this together looks like.
We want that to be with Aahan Chatterjee, at Project Qaafi, with a curated room of creatives and designers from the community.
The question on the table: What does it take to build taste? No stage. No script. Just the room.